How to promote your restaurant on Facebook for free

Rita Homem

1 min read

For: resOS

Context:

resOS is a management booking system for restaurants. Their content ranges from restaurant marketing to management techniques and feature dive-ins. This top-of-the-funnel blog post gave a hand to business owners who would like to leverage their presence on Facebook without paying for ads.

You'll find plenty of headings, short sentences and lists. I wanted to make it as skimmable as possible. Business owners aren't exactly known for wasting time, right? I won't waste yours either.

Here's an excerpt:

How can you best promote your restaurant on Facebook?

Here are 5 ways you can create engaging content and promote your restaurant for free!

#1 Plan and schedule your posts

You want to be online when your audience is also online. 

If you’re running a brunch café, it doesn’t make sense to post in the evening. You’ll want to strike in the morning when coffee is brewing!

If you own a bar, it doesn’t make sense to post in the morning. Your customers will be sleeping!

If your restaurant is busy during the weekend, posting when the number of active users is high is a great strategy. 

But, wait, you mean I need to be on Facebook when my business needs me the most?! No, don’t worry.

You can use Facebook’s scheduling feature:

  1. Access your Meta Business Suite account

  2. Schedule your posts

  3. They are then posted automatically on future dates

Piece of cake 🎂

You can plan out plenty of posts and schedule them for the next week or even month!

This way, your Facebook page is continually active and spitting out interesting content. You will stay on top of your customers’ minds. They can then book an online reservation and you just got yourself another lead!

Read more on how I helped businesses promote their restaurant on Facebook.