A bit of context
I volunteer at a Portuguese NGO for pregnant women and mothers' rights (APDMGP). We organized a campaign to bring basic health reproductive rights to the public through a series of events all over Portugal. It was backed by CIG.
I established an email marketing campaign to update and entice people to come to these events.
Some metrics
Average open rate: 78%
Average CTR: 14.8%
Average CTOR: 18.%
Total participants: 167
Welcome email (excerpt)
Hi, {fname}!
Welcome to #RespectedBirth, our national campaign on reproductive rights!
With CIG's financial support, we want to bring basic reproductive health rights to people who want to be pregnant, who are already pregnant, and those who until recently were pregnant.
Event email (excerpt)
The campaign #RespectedBirth will take place all until the end of 2023. We will have in-person events scattered throughout the country, so there won't be a shortage of some near you!
LET'S TALK
If you're interested in hearing more about the way I work, want a quote, or are unsure about something, I'd love to hear from you.
